Professional coaching – what’s in it for me?

Written on October 8, 2013 by Caroline Quintanar in News


Alice: “Would you tell me, please, which way I ought to go from here?”

Cheshire Cat: “That depends a good deal on where you want to get to.”

Alice: “I don’t much care where –”

Cheshire Cat: “Then it doesn’t matter which way you go.”

The famous quote from Lewis Carroll’s “Alice in Wonderland” is frequently used in business strategy, but it applies equally well when it comes to you as an individual and achieving your personal goals. Rightfully, what you do today matters for what it is you want to do tomorrow and who you want to be in the future.

To help participants work through that question of where they want to get to, individual coaching is an integral part of the IE Brown EMBA. Each participant is offered a couple of individual coaching sessions with a certified coach.

Being part of the Class of 2012 I remember very well that doing this Executive MBA is extremely time and energy demanding and it often comes in conflict with work obligations and personal life. Adding professional coaching may seem like an impossible addition to your already well-packed schedule that you cannot afford to add. I would like to encourage you to think again!

WIIFM? (What’s In It For Me?)

  • What’s your true potential? Some of you may have identified your life or career goals, while others haven’t. Well, what are those goals exactly? Goal setting, potentially the theory that has influenced management theory the most1, states that if you know very well where you are heading and why; and if your goal is ambitious enough you’re more likely to reach the furthest. If you have not found that clarity and meaning in your goals yet, you might want to invest some time in doing so, otherwise “it does not matter which way you go”.
  • Innovation to get desired results. And if you do have your crisp and clear goal all figured out, are you also as clear about how you are going to achieve it? What will it take you and what will you need to acquire to get there? In fact, coaching just starts out with the obvious answers; what coaching really does is urging you to be creative! And sometimes coaching will push you to be more innovative. Great coaching should stimulate as many mental “paradigm shifts” as possible, allowing you to find a unique path and solutions that nobody else sees.
  • Take action today and accelerate your career. Coaching is all about getting results. During the course of the program, you get plenty of material, meet a lot of inspiring people and there is no shortage of interesting discussions. Hopefully this triggers you to do more, to be more. Though it may also feel a little overwhelming. This is where your professional coach adds value. Together you will work on channeling this input into a meaningful action. Your coach will guide, challenge and capacitate you in this process and act as a supporting board in the implementation of your next steps.

So get ready to enjoy the journey! You will know that it is working if it feels meaningful for you. Having someone else asking the questions instead of you taking that role as your own “self-coach” can be a true bliss. Of course, in the end you are the one doing the real work to realize your own objective! As a coach, I believe that all people have the resources within them to achieve their objectives or can acquire them. However there is something that makes some people especially successful and others not. Ask your coach about it!

Regina Riegerbauer, IE Brown EMBA Class of 2012, Coach


“If you’d like to hear more from Regina and her fellow alumni about the things that inspire them and the kind of goals they hope to develop following the IE Brown EMBA experience, watch the “What Inspires You?” video here.” 

1 Professor Edwin A. Locke, Ph.D. pioneered the Goal Setting theory in 1968, http://www.edwinlocke.com

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